Tacoma and Tundra Loyalty Program

Tacoma and Tundra loyalty

Big Trucks, Bigger Savings

Trade-in your current Tacoma or Tundra for new 2017 or 2018 Toyota truck, and you'll receive $1,000 trade-in loyalty cash. Plus, you can combine the loyalty cash with Toyota's special limited-time offers to get an incredibly low price and payment. 

No matter the year or condition of your Tacoma or Tundra truck, you'll still qualify for the $1,000 trade-in loyalty cash. Then, you can upgrade to a new 2017 or 2018 Tacoma or Tundra with the latest in power, technology and safety. 

Hurry, you only have until October 31, 2017 to take advantage of this program. 

Southeast Toyota Finance 2015 Toyota Tacoma

New Tacoma

Upgrade to a rugged new Tacoma truck with a GoPro® mount, backup camera and more.

Shop Tacoma

Southeast Toyota Finance 2015 Toyota Tundra

New Tundra 

Step up to a tough new Tundra truck, with standard Toyota Safety Sense™.

Shop Tundra

Toyota Service, oil change

Local Toyota dealer

Shop new Tacoma and Tundra trucks at your nearest Toyota dealer. 

Find your dealer


Customer must trade in a Tacoma or Tundra for a new 2017 or 2018 Tacoma or Tundra, excluding TRD Pro models.  Rebate must be used as a down payment on a retail installment contract or as a capitalized cost reduction on a lease agreement for the new Tacoma or Tundra (excluding TRD Pro models) through Southeast Toyota Finance.  Limit of one (1) rebate per customer.  Dealer owned vehicles, rental vehicles, commercial accounts and fleet vehicles are not eligible. This offer can be combined with all current Tacoma/Tundra incentives and rebates, including military and college graduate (Tacoma) programs.  Credit approval by Southeast Toyota Finance required.  Not all applicants will qualify.  Must take delivery between September 6, 2017 and October 31, 2017.  See dealer for complete details.  This offer is available at any Toyota dealer in AL, FL, GA, NC, and SC.