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About Southeast Toyota Finance

Since 1981, we’ve provided a wide range of financing and leasing options, along with award-winning customer support to help millions of customers Go Places in their favorite vehicle. We’re excited to have you join us!

Our History

In 1981, we started out as World Omni Financial Corp: the first captive auto finance company established in the United States for an import car manufacturer. In those days, our dealers and customers were having difficulty obtaining credit and competitive interest rates from traditional financial institutions; we wanted to create a solution. Although we changed our name to Southeast Toyota Finance in 1996, not much else has changed since those first days. Our focus has always been two-fold: to support our customers and get them behind the wheel of their dream vehicle, and provide a wide range of financial solutions for Toyota dealers so that they can better serve their customers.

SETF through the years:


Our first lease contract was a Toyota long bed truck in Hollywood, Florida.


Southeast Toyota Finance funded our 1 millionth contract. By 2016, that number reached 3 million. 


We became the first automotive servicer to receive a Strong rating from Standard & Poor’s. It’s the highest ranking possible for a consumer finance, automobile loan, and lease servicer! 


Southeast Toyota Finance celebrated 40 years in business. 

Our impact

Today, Southeast Toyota Finance is the leading provider of retail financing and leasing for new Toyota vehicles within the market we serve: Alabama, Florida, Georgia, North Carolina, and South Carolina. Our success results from innovative finance programs, loyalty programs, college graduate and military rebate programs, and our commitment to strong dealer relationships and customer service.  
As we’ve grown over the years, so have the number of Associates we employ, today totaling more than 1,200 people in the southeast market we serve. We’re proud of the economic impact we make in the cities where our offices are located, and even more proud of the award-winning Customer Care offered by our local Associates – like our No. 1 ranking by J.D. Power and Associates for consumer financing satisfaction in the mass market segment in 2018.