In 1981, we started out as World Omni Financial Corp: the first captive auto finance company established in the United States for an import car manufacturer. In those days, our dealers and customers were having difficulty obtaining credit and competitive interest rates from traditional financial institutions; we wanted to create a solution. Although we changed our name to Southeast Toyota Finance in 1996, not much else has changed since those first days. Our focus has always been two-fold: to support our customers and get them behind the wheel of their dream vehicle, and provide a wide range of financial solutions for Toyota dealers so that they can better serve their customers.

Today, Southeast Toyota Finance is the leading provider of retail financing and leasing for new Toyota vehicles within the market we serve: Alabama, Florida, Georgia, North Carolina, and South Carolina. Our success results from innovative finance programs, loyalty programs, college graduate and military rebate programs, and our commitment to strong dealer relationships and customer service.  
 
As we’ve grown over the years, so have the number of Associates we employ, today totaling more than 1,200 people in the southeast market we serve. We’re proud of the economic impact we make in the cities where our offices are located, and even more proud of the award-winning Customer Care offered by our local Associates – like our No. 1 ranking by J.D. Power and Associates for consumer financing satisfaction in the mass market segment in 2018.