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Toyota named Kelley Blue Book’s Best Resale Value Brand in 2025

November 2025

10 min read

2025 Toyota Models - KBB Best Resale Value

When you purchase a car, you’re not just buying for the present. You’re also buying for the future.

In 2024, more than 37 million used cars were sold, and about 45% of new car purchases included a trade-in. That means you want as much bang for your buck as possible for a fantastic future payoff.

Thankfully, trade-in values are one of many feathers in Toyota’s cap. In fact, the brand earned Kelley Blue Book’s (KBB.com) 2025 Best Resale Value Brand title for the eighth time in nine years!

In its analysis, Kelley Blue Book broke down which cars have the best resale value in several individual categories. The automotive research company also created a Top 10 list, which records the best value-retaining vehicles across all brands and car types.

Here’s a breakdown of the nine Toyota models that were recognized.

Best midsize pickup truck and No. 1 overall: 2025 Toyota Tacoma

Every year that KBB.com has included a midsize pickup truck in the best resale value ranking, the Tacoma has won it.

KBB.com’s estimated 5-year resale value: 64.1%

Make way for the 2025 Toyota Tacoma! Not only does it have the best resale value among midsize pickup trucks, but its stunning 5-year retention rate of 64.1% also took the No. 1 spot overall!

The Tacoma was redesigned in 2024, gaining a new platform, new powertrain options in the i-FORCE and i-FORCE MAX, and a comfortable modern interior. That’s part of why it also won KBB.com’s 2025 Best Buy Award in the midsize pickup truck category!

Click here to learn more about the Toyota Tacoma.

Best full-size pickup truck and No. 3 overall: 2025 Toyota Tundra

The 2025 Toyota Tundra is rugged, right down to its boxy, angular design.

KBB.com’s estimated 5-year resale value: 60.9%

“Big, bold and powerful” — that’s how KBB.com describes the Toyota Tundra. And with a 5-year resale value retention rate of 60.9%, it’s Kelley Blue Book’s best full-size pickup truck, plus third overall.

With a turbocharged V6 engine delivering up to 389 horsepower and a towing capacity of up to 12,000 pounds, the Tundra is ready for any job, big or small. This year also introduces a new TRD Rally Package, complete with 18-inch wheels and all-terrain tires, Blistein shocks, and the Multi-Terrain Select tool.

Click here to learn more about the Toyota Tundra.

Best off-road SUV and No. 4 overall: 2025 Toyota 4Runner

This year’s redesign marks the model’s first head-to-toe refresh in more than a decade!

KBB.com’s estimated 5-year resale value: 60%

If you’re looking for an off-roader that can get the job done, the 2025 Toyota 4Runner is the obvious pick. According to KBB.com, it’s the best value-retaining off-road SUV and No. 4 overall, with a five-year retention rate of 60%.

The 4Runner was completely redesigned in 2025, boasting a new platform shared with the Tacoma and new powertrain options, like a turbocharged four-cylinder engine and the award-winning i-FORCE MAX hybrid system. A handful of trim levels also make their debut — such as the Trailhunter, which focuses on overlanding with enhanced suspension, 33-inch tires, a roof rack, and more!

Click here to learn more about the Toyota 4Runner.

Best plug-in hybrid: 2025 Toyota RAV4 Plug-in

Charging the RAV4 Plug-in’s battery takes roughly two and a half hours if using a 240-volt outlet and about 12 hours on your regular 120-volt outlet.

KBB.com’s estimated 5-year resale value: 54%

You might’ve heard of the RAV4 Prime before — but now, it’s called the RAV4 Plug-in. And the same car brings the same excellence, winning best resale value for a plug-in hybrid with a 54% retention rate after five years.

The RAV4 Plug-in is best known for its excellent fuel economy. It can travel up to 42 miles on just battery power — and when that runs out, it operates as a typical hybrid, charging the battery using kinetic energy from braking. If you like the economic and financial appeal of an electric car but don’t want to fully commit to one, this is the perfect in-between.

Click here to learn more about the Toyota RAV4 Plug-in.

No. 8 overall: 2025 Toyota RAV4

The RAV4 has been a fan favorite for years thanks to its practicality.

KBB.com’s estimated 5-year resale value: 53.9%

What’s the best-selling SUV in America? You guessed it — the RAV4. And drivers flock to it for a reason, including its great value retention. The 2025 Toyota RAV4’s 5-year rate is 53.9%, and it was named No. 8 overall.

Kelley Blue Book praises the RAV4 for its easy driving, impressive fuel economy, and safety features. Customers also have plenty of creature comfort options, from heated and ventilated front seats to a moonroof or panoramic glass roof.

Click here to learn more about the Toyota RAV4.

No. 10 overall: 2025 Toyota GR Supra

GR stands for “Gazoo Racing,” Toyota’s motorsports division.

KBB.com’s estimated 5-year resale value: 53.7%

Built for speed, the GR Supra is one of Toyota’s handful of sports cars. But it’s also built to keep its value, with a five-year retention rate of 53.7%. That’s No. 10 overall!

The 2025 GR Supra brings the thrill, capable of going from 0 to 60 mph in just under four seconds. Depending on your driving preference, it's available with a manual or automatic transmission and is often hailed for its tight handling and overall performance.

Click here to learn more about the Toyota GR Supra.

Best midsize SUV: 2025 Toyota Grand Highlander

Behind the third row, the Grand Highlander has 20.6 cubic feet of cargo space. That’s enough to fit at least six medium-sized moving boxes!

KBB.com’s estimated 5-year resale value: 51.3%

Introduced in 2023, the Grand Highlander is the new kid on the block — but that’s not stopping it from winning awards. KBB.com dubbed the best midsize SUV in terms of resale value, with a 5-year retention rate of 51.3%.

Bigger than the Highlander but smaller than the Sequoia, the Grand Highlander presents a compromise that works for many. With seating for up to eight people and plenty of cargo space, the Grand Highlander is ready to take your group from point A to point B in comfort. This year also introduces the stylish Nightshade trim.

Click here to learn more about the Toyota Grand Highlander.

Best minivan: 2025 Toyota Sienna

For Toyota, safety is key. That’s why blind-spot monitors are standard on the 2025 Sienna.

KBB.com’s estimated 5-year resale value: 47.3%

Called “infinitely practical and ever-reliable” by KBB.com, the 2025 Toyota Sienna snatched the top spot for minivans when it comes to retaining value — its fifth consecutive win. After five years, its resale value remains 47.3%.

And that’s not the only honor Kelley Blue Book bestowed in 2025. The Sienna was also named the Minivan Best Buy and is on the list for Best Family Cars and Lowest 5-Year Cost to Own!

Redesigned in 2021, the Sienna is now all-hybrid, helping the environment as well as your wallet. It’s well loved for its roomy cabin, safety features, and smooth ride — and some new features in 2025 add even more convenience, like a built-in vacuum and a center console refrigerator.

Click here to learn more about the Toyota Sienna.

Best full-size SUV: 2025 Toyota Sequoia

The Sequoia can tow about 9,000 pounds. That’s a lot of muscle!

KBB.com’s estimated 5-year resale value: 45.8%

The Sequoia is the largest Toyota on the market, so why wouldn’t it also win big awards? The 2025 model has a five year resale value of 45.8%, making it the best in the full-size SUV category.

If you need a family hauler, the Sequoia is an easy choice. It can seat up to eight people and also features the torque-heavy hybrid powertrain and the same chassis as the Tundra, making it ideal for towing. This year also introduces the new 1794 edition, which infuses the vehicle with premium, Texas-inspired features like authentic leather and 20-inch wheels.

Click here to learn more about the Toyota Sequoia.

Want long-lasting value? Buy a Toyota.

Kelley Blue Book has made it clear: No other car brand compares when it comes to value. Click here to find a Toyota dealership near you.

Note: Each vehicle’s projected resale value is specific to the 2024 model year. For more information, visit Kelley Blue Book’s KBB.com. Kelley Blue Book is a registered trademark of Kelley Blue Book Co., Inc.

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