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Driven To

Driven to Innovate

Ever wonder what makes your Toyota, well... a Toyota? This series highlights our new models, engineering advancements, tech and safety additions, and industry awards.

Driven To Innovate

Toyota and Stanford University team up to research vehicle safety

The collaboration aims to engineer new technology that mimics the instincts of professional race car drivers to help avoid a crash.
innovate category
October 2021
4 min read

Driven To Innovate

Toyota researchers create robots capable of complex at-home tasks

A technical milestone for robotics is an indication that in-home help for people with various needs is one step closer.
innovate category
September 2021
4 min read

Driven To Innovate

Off the beaten path: the new 2022 Tacoma TRD Pro

Take off-road performance to the next level with parts designed and tested by the Toyota Racing Development team.
innovate category
August 2021
4 min read

Driven To Innovate

Toyota offers sustainable Mobility for All at Tokyo 2020 Olympics

The Olympics may be happening a year later than expected, but the technologies used to power it look like something from the future.
innovate category
June 2021
10 min read

Driven To Innovate

Elegance elevated: the all-new 2021 Toyota Venza

With a major makeover and an assortment of new features, the luxury-inspired 2021 Venza helps you arrive in style with the peace of mind you deserve.
innovate category
June 2021
4 min read

Driven To Innovate

“Take on today” in the all-new 2021 Toyota Sienna

The fourth-generation Sienna no longer looks like a typical minivan – and along with more swagger, you get even more features and functionality.
innovate category
June 2021
5 min read

Driven To Innovate

THUMS: Toyota’s safety software is now free to use

The world's first virtual human body model software works to enhance vehicle safety – anyone can use it, and 100+ brands already do.
innovate category
June 2021
2 min read
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