The award considers ongoing costs like fuel, maintenance, and insurance.

The award marks Toyota’s sixth time at the top of the annual list.

As of May 2023, Toyota has won 10 Insurance Institute for Highway Safety awards under the organization’s most difficult tests yet.

Thanks to a dynamic combination of elements from a premium sedan, sports car, and SUV, the Crown’s distinct look is anything but typical.

The all-new Prius is known for its sporty style, improved gas mileage, and sophisticated safety technology.

Introducing the first-ever, all-electric Toyota. bZ4X is sleek, filled with innovation, and focused on elevating the connection to your world.

Born from rally racing, this all-new model brings more performance, handling, and functionality to the Toyota sports car lineup. 

The longest Toyota engine line in North America created 450 more jobs and now produces two all-new engines.

As a factor that can affect customers who buy or lease, resale value matters.

The Insurance Institute for Highway Safety is an independent nonprofit that helps consumers with vehicle safety evaluations.

New to the Toyota lineup, this sleek, compact SUV comes with big potential and is ready to take on every day.

Redesigned from the ground up, Tundra delivers exceptional power and efficiency with a first-class cabin.

The collaboration aims to engineer new technology that mimics the instincts of professional race car drivers to help avoid a crash.

A technical milestone for robotics is an indication that in-home help for people with various needs is one step closer.

Take off-road performance to the next level with parts designed and tested by the Toyota Racing Development team.

The Olympics may be happening a year later than expected, but the technologies used to power it look like something from the future.

With a major makeover and an assortment of new features, the luxury-inspired 2021 Venza helps you arrive in style with the peace of mind you deserve.

The fourth-generation Sienna no longer looks like a typical minivan – and along with more swagger, you get even more features and functionality.

The world's first virtual human body model software works to enhance vehicle safety – anyone can use it, and 100+ brands already do.