Innovate

Driven to Innovate

Ever wonder what makes your Toyota, well... a Toyota? This series highlights our new models, engineering advancements, tech and safety additions, and industry awards.

Driven to Innovate

Meet Toyota Safety Sense 3.0’s new updates

TSS 3.0 improves previous systems — and even introduces an all-new one

October 2023

4 min read

Assess the upgrades

Driven to Innovate

Kelley Blue Book’s KBB.com names Toyota “Lowest 5-Year Cost to Own” for 2023

The award considers ongoing costs like fuel, maintenance, and insurance.

September 2023

5 min read

Track the costs

Driven to Innovate

Kelley Blue Book’s KBB.com names Toyota the Best Resale Value brand for 2023

The award marks Toyota’s sixth time at the top of the annual list.

July 2023

5 min read

Compare the numbers

Driven to Innovate

Toyota steals show in 2023 IIHS TOP SAFETY PICK awards

As of May 2023, Toyota has won 10 Insurance Institute for Highway Safety awards under the organization’s most difficult tests yet.

June 2023

5 min read

See the results

Driven to Innovate

Crafted to the highest standard: the all-new 2023 Toyota Crown

Thanks to a dynamic combination of elements from a premium sedan, sports car, and SUV, the Crown’s distinct look is anything but typical.

April 2023

4 min read

Be captivated

Driven to Innovate

A rebellious redesign: the 2023 Toyota Prius and Prius Prime

The all-new Prius is known for its sporty style, improved gas mileage, and sophisticated safety technology.

March 2023

4 min read

See what's new

Driven to Innovate

Electric-driven and human-focused: The 2023 bZ4X

Introducing the first-ever, all-electric Toyota. bZ4X is sleek, filled with innovation, and focused on elevating the connection to your world.

July 2022

5 min read

Go "Beyond Zero"

Driven to Innovate

Hot hatch unveiled for the 2023 model year: the first-ever GR Corolla

Born from rally racing, this all-new model brings more performance, handling, and functionality to the Toyota sports car lineup.

June 2022

4 min read

Race on in

Driven to Innovate

Expansion of Toyota Alabama facility boosts local economy

The longest Toyota engine line in North America created 450 more jobs and now produces two all-new engines.

May 2022

2 min read

Learn more

Driven to Innovate

Toyota has the Best Resale Value for 2022, according to Kelley Blue Book’s KBB.com

As a factor that can affect customers who buy or lease, resale value matters.

May 2022

4 min read

See the "stellar record"

Driven to Innovate

Meet the 8 safest 2022 Toyota models, according to the IIHS

The Insurance Institute for Highway Safety is an independent nonprofit that helps consumers with vehicle safety evaluations.

April 2022

4 min read

Assess the winners

Driven to Innovate

Crossing boundaries: introducing the 2022 Corolla Cross

New to the Toyota lineup, this sleek, compact SUV comes with big potential and is ready to take on every day.

March 2022

3 min read

Cross into modernity

Driven to Innovate

All-new 2022 Tundra: a force to be reckoned with

Redesigned from the ground up, Tundra delivers exceptional power and efficiency with a first-class cabin.

February 2022

3 min read

Read the renovations

Driven to Innovate

Toyota and Stanford University team up to research vehicle safety

The collaboration aims to engineer new technology that mimics the instincts of professional race car drivers to help avoid a crash.

October 2021

4 min read

View the experiments

Driven to Innovate

Toyota researchers create robots capable of complex at-home tasks

A technical milestone for robotics is an indication that in-home help for people with various needs is one step closer.

September 2021

4 min read

Meet the robots

Driven to Innovate

Off the beaten path: the new 2022 Tacoma TRD Pro

Take off-road performance to the next level with parts designed and tested by the Toyota Racing Development team.

August 2021

4 min read

Go adventure

Driven to Innovate

Toyota offers sustainable Mobility for All at Tokyo 2020 Olympics

The Olympics may be happening a year later than expected, but the technologies used to power it look like something from the future.

June 2021

10 min read

Embrace the future

Driven to Innovate

Elegance elevated: the all-new 2021 Toyota Venza

With a major makeover and an assortment of new features, the luxury-inspired 2021 Venza helps you arrive in style with the peace of mind you deserve.

June 2021

4 min read

Recap the redesign

Driven to Innovate

“Take on today” in the all-new 2021 Toyota Sienna

The fourth-generation Sienna no longer looks like a typical minivan – and along with more swagger, you get even more features and functionality.

June 2021

5 min read

Discover what's new

Driven to Innovate

THUMS: Toyota’s safety software is now free to use

The world's first virtual human body model software works to enhance vehicle safety – anyone can use it, and 100+ brands already do.

June 2021

2 min read

See the benefits

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