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Driven to Care
Over $728,000 donated by our associates to local United Way partners
June 2022
2 min read
You hear it every year on the radio — The 12 Days of Christmas, a classic carol celebrating extravagant gifts from one’s true love. 

But JM Family Enterprises, the parent company of Southeast Toyota Finance, decided to flip the script. Instead, we celebrated 12 Days of Giving in 2021.

Our United Way campaign also included a theme song, “12 Days of Giving."

This company-wide donation campaign encouraged people to give to United Way, a network of nonprofits that helps provide basic needs like healthcare, education and financial stability. From November 1 to November 16, associates across JM Family’s companies raised $728,129 — 9% more than our inaugural company-wide United Way giving campaign in 2020. 

The funds benefitted 10 local United Way partners in each of our business locations, stretching across the country in places like Alabama, Georgia, Florida and more. Money that associates raised went to their nearest United Way, directly benefiting the communities where they live and work.
“JM Family has worked with United Way for 36 years, donating both money and time to help the communities that surround our business locations thrive.”
United Way has always been a provider, but its role became more important than ever during the ongoing COVID-19 pandemic. Michelle Braun, CEO of United Way of Northeast Florida, said the donations help fund resources like the organization’s information crisis referral line. Calls more than doubled in the past year, with requests for food going up 450%. Through this line, United Way helped more than 300,000 people find the local resources they needed. 

“When you give to United Way, that’s what you make possible,” Braun said. 

Kathleen Cannon, CEO of United Way of Broward County, said the organization is targeting education loss after COVID-19 interrupted school. Staff and volunteers are working with the local school board to identify students in need. 

“We’ve got social workers and tutors and a whole array of services starting so that we can help that learning loss and make sure that nobody continues to fall behind,” Cannon said. 

JM Family has worked with United Way for 36 years, donating both money and time to help the communities that surround our business locations thrive. 

If you’d like to learn how you can give back, check out the various ways to get involved on the United Way website. 
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