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Kelley Blue Book’s names Toyota the Best Resale Value brand for 2023
July 2023
5 min read

These days, purchasing a vehicle that will retain its value is more important than ever. 

The COVID-19 pandemic interrupted production across the globe, inflating the prices of many items — including vehicles, notes Kelley Blue Book (, an automotive research company. At the end of 2022, the average cost of a new vehicle reached a record high of nearly $50,000. 

To help save money down the road, buyers should consider what their vehicle will be worth in a few years, says And there’s no better value-retaining brand than Toyota, which won’s Best Resale Value brand award for 2023. This year marks its sixth time earning the award and its third consecutive year wearing the crown. 

An average 2023 model-year vehicle (any brand) will only retain about 45% of its value after five years. But’s picks are estimated to retain more — even up to 73%, depending on the model. also went beyond naming the top brand. It selected specific vehicles in different categories to win Best Resale Value awards. Let’s see which Toyotas made the cut and how much value they will retain. 


2023 Toyota Tundra

2023 Tundra in the woods off roading
The 2023 Tundra has won three awards from different companies for its stellar engine design, safety, and value retention.

Distinctions: No. 1 on Best Resale Value Top 10 list and Best Resale Value award for Full-Size Pickup Truck’s estimated 5-year resale value: 73.3%

If you want value, cast no further than the 2023 Toyota Tundra. estimates this vehicle will retain a stunning 73.3% of its value after five years. That’s the highest percentage across all 2023 brands and models, dubbing the Tundra No. 1 on Kelley Blue Book’s Best Resale Value Top 10 list and top of its own Full-Size Pickup Truck category. 

The Tundra was redesigned in 2022, featuring an award-winning hybrid engine option called the i-FORCE MAX. Thanks to its electric motor’s instant response time, this engine serves up 437 horsepower. With Toyota Safety Sense™ 2.5 and truck-specific camera systems, the Tundra also knows how to protect your passengers. That’s why it won two 2023 Insurance Institute for Highway Safety TOP SAFETY PICK+ awards — the institute’s highest honor. 

Click here to learn more about the 2023 Tundra. 

2023 Toyota Tacoma 

2023 Tacoma in woods off road applauds the 2023 Toyota Tacoma for its value retention and range of options.

Distinctions: No. 2 on Best Resale Value Top 10 list and Best Resale Value award for Midsize Pickup Truck’s estimated 5-year resale value: 65.8%

Right behind the Tundra is the 2023 Toyota Tacoma, which landed No. 2 on the Best Resale Value Top 10 List. It’s also the leader of its Midsize Pickup Truck category, with a 5-year resale value of 65.8%. 

Value retention isn’t the only reason Kelley Blue Book likes the Tacoma. It was also named the company’s Midsize Truck Best Buy of 2023 for its wide array of options, advanced safety technologies, and “highly capable” off-road abilities. The 2023 Toyota Tacoma adds two new appearance packages to the mix, allowing for style alongside function. And several trims like the SR V6 and Limited now feature new options, like automatic dual-zone control, a power-adjustable driver’s seat, and Smart Key. 

Click here to learn more about the 2023 Tacoma. 


2023 Toyota 4Runner

2023 4Runner Solar Octane Off Road
The 2023 Toyota 4Runner TRD Pro is available in a new color called Solar Octane.

Distinction: No. 6 on Best Resale Value Top 10 list’s estimated 5-year resale value: 64.4%

The 2023 Toyota 4Runner wasn’t named in a specific vehicle category — but it did land No. 6 on Kelley Blue Book’s Best Resale Value Top 10 list, with a 5-year resale value of 64.4%. 

2023 marks the 4Runner’s 40th year in production, and Toyota chose to celebrate with the 40th Anniversary Special Edition. This model boasts tri-colored graphics on the body and grille, 17-inch bronze wheels, and special badging. But other models received new features, too. Each 2023 4Runner now comes standard with a Blind Spot Monitor with Rear Cross-Traffic Alert, regardless of trim level. 

Click here to learn more about the 2023 4Runner. 


2023 Toyota Sienna 

2023 Sienna in white parking garage
The 25th Anniversary Edition Sienna has special features to celebrate the vehicle’s 25th year in production.

Distinction: Best Resale Value award for Minivan’s estimated 5-year resale value: 59.3%

The Sienna isn’t just a minivan, says. It’s a minivan with “class-leading value and an established reputation for reliability,” which makes it the best value-retaining minivan on the market*. The 2023 Sienna’s estimated 5-year resale value is 59.3%. 

The Sienna won’t just help your pocket upon resell — it’ll also help you save money while you own it. As of 2021, all Siennas are hybrid only, offering an estimated 36 miles per gallon and 245 horsepower. Most minivans average only 22 miles per gallon! And new to 2023 is the 25th Anniversary Edition Sienna, which comes with special badging and memory seats to celebrate the model’s quarter-decade in production.

Click here to learn more about the 2023 Sienna. 


2023 Toyota RAV4 Prime

2023 RAV$ Prime on underpass
The RAV4 Prime has 302 combined net horsepower. That rivals some sports cars!

Distinction: Best Resale Value award for Hybrid/Plug-in Hybrid’s estimated 5-year resale value: 56%

When it comes to hybrids and electric vehicles, the RAV4 Prime hits a sweet spot. You can fill it with gas and drive it like a normal hybrid, or plug it in for electric-only drives. This versatility is why it has a resale value of 56% after five years, says — the best in its category. 

2023’s two RAV4 Prime trims boast an incredible 94 MPGe, or miles per gallon of gasoline-equivalent. They can drive 42 miles on electricity only when fully charged, making them perfect for jaunts around town. And each has attractive style and functionality packages, too — like the Prime XSE’s Premium Package, which includes a panoramic glass roof that doubles as a power moonroof, a 10-inch color Head Up Display, and more. 

Click here to learn more about the 2023 RAV4 Prime. 


Retain the most vehicle value with Toyota

When you buy a high-value Toyota, you’re not just getting a car. You’re also investing in your future, with the piece of mind that your vehicle will bring in extra value if you ever choose to trade in or resell. 

Visit your local Toyota dealership to see which Toyota is right for you. 

Note: Each vehicle’s projected resale value is specific to the 2023 model year. For more information, visit Kelley Blue Book’s Kelley Blue Book is a registered trademark of Kelley Blue Book Co., Inc. 

*From 2023 Toyota Sienna Review on Kelley Blue Book’s Kelley Blue Book is a registered trademark of Kelley Blue Book Co., Inc.

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